From the back of the Bottle:
Orajel Kids Plaque Revealing Rinse helps you find plaque so you can brush better and have fun while doing  it.  The rinse turns plaque blue so you know where to brush.  When the blue is gone, you know your teach are clean!  It also freshens bread, as a great berry flavor, and is alcohol-free.  The bottle has a flip top cap that's easy to open and easy to pout into the separate dosing cap.

Orajel Toddler Plaque Revealing Pre-Brush Gel
From side of the Box:
For Toddlers 2-5 years of each.  Teaching toddlers how to brush their teach is important.  but it's hard to know that they've done it correctly, especially if they don't let  you help.  Now there's a fun way to get your toddler to brush just right.  Apply Orajel Toddler Pre-Brush Gel on teach with the enclosed finger brush.  The blue gel will stick to teach, especially the areas that need extra attention.  When your toddler brushes the blue away...you will know that your toddler's teeth are clean.  Take the battle out of brushing - its fun for toddlers and best of all, you'll know they reach are clean.  Of course, Orajel Toddler Pre-Brush Gel is safe to swallow and fluoride-free.  Ad your toddler will love the Verry Berry flavor.